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Exposure of Secondary School Adolescents from Argentina and Mexico to Smoking Scenes in Movies: a Population-based Estimation;
Exposición de adolescentes de escuela secundaria de la Argentina y México a escenas de tabaco en películas de cine: una estimación poblacional

Creators:Salgado, María V., Pérez, Adriana, Abad-Vivero, Erika N., Thrasher, James F., Sargent, James D., Mejía, Raúl
2016-04-27

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Descripción

Background: Smoking scenes in movies promote adolescent smoking onset; thus, the analysis of the number of smoking images inmovies really reaching adolescents has become a subject of increasing interest.Objective: The aim of this study was to estimate the level of exposure to images of smoking in movies watched by adolescents in Argentina and Mexico.Methods: First-year secondary school students from Argentina and Mexico were surveyed. One hundred highest-grossing films from each year of the period 2009-2013 (Argentina) and 2010-2014 (Mexico) were analyzed. Each participant was assigned a random sampleof 50 of these movies and was asked if he/she had watched them. The total number of adolescents who had watched each movie ineach country was estimated and was multiplied by the number of smoking scenes (occurrences) in each movie to obtain the numberof gross smoking impressions seen by secondary school adolescents from each country.Results: Four-hundred and twenty-two movies were analyzed in Argentina and 433 in Mexico. Exposure to more than 500 million smoking impressions was estimated for adolescents in each country, averaging 128 and 121 minutes of smoking scenes seen by each Argentine and Mexican adolescent, respectively. Although 15, 16 and 18-rated movies had more smoking scenes in average, moviesrated for younger teenagers were responsible for the highest number of smoking scenes watched by students (67.3% in Argentinaand 54.4% in Mexico) due to their larger audience.Conclusion: At the population level, movies aimed at children are responsible for the highest tobacco burden seen by adolescents.

Introducción: el tabaquismo en películas promueve el inicio de tabaquismo en adolescentes Objetivo: estimar el nivel de exposición a imágenes de tabaco contenidas en películas vistas por adolescentes de Argentina y México Métodos: Se realizó una encuesta a alumnos de primer año del secundario de Argentina y México. Se analizaron las 100 películas con mayor recaudación en cada año del periodo 2009-2013 (Argentina) y 2010-2014 (México). A cada participante se le asignó una muestra aleatoria de 50 de estas películas, preguntándosele si la había visto. Se estimó el número total de adolescentes que habían visto cada película en cada país, y se multiplicó por el número de escenas que contenían tabaco (ocurrencias) en cada película para así obtener el número de impresiones crudas de tabaco vista por los adolescentes escolarizados de cada país. Resultados: Se analizaron 422 films en Argentina y 433 en México. Más de 500 millones de imágenes de tabaco fueron vistas por la población joven de cada país, lo que promedia 128 y 121 minutos de escenas con tabaquismo por cada adolescente en Argentina y México respectivamente. Si bien los films calificados para mayores de 15/16/18 años tenían mayor promedio por película de escenas de tabaco, las películas calificadas para menores de esta edad fueron responsables de la mayor cantidad de escenas de tabaquismo vistas por adolescentes (67,3% en Argentina y 54,4% en México) debido a su mayor audiencia. Conclusiones: A nivel poblacional son las películas para niños las máximas responsables de la carga de tabaco vista por adolescentes.

Metadatos destacados

Colecciones
Argentine Journal of Cardiology

Editor

Sociedad Argentina de Cardiología

Fuente

Revista Argentina de Cardiología; Vol 84, No 2 (2016); 152-158, Argentine Journal of Cardiology; Vol 84, No 2 (2016); 152-158

Citación

Salgado, María V. et al., “Exposure of Secondary School Adolescents from Argentina and Mexico to Smoking Scenes in Movies: a Population-based Estimation,” Archivo PPCT, consulta 2 de abril de 2026, http://archivoppct.caicyt.gov.ar/items/show/9204.

Dublin Core

Autor

Salgado, María V.
Pérez, Adriana
Abad-Vivero, Erika N.
Thrasher, James F.
Sargent, James D.
Mejía, Raúl

Fuente

Revista Argentina de Cardiología; Vol 84, No 2 (2016); 152-158
Argentine Journal of Cardiology; Vol 84, No 2 (2016); 152-158

Editor

Sociedad Argentina de Cardiología

Fecha

2016-04-27

Derechos

Los que firman al pié, certificamos que tenemos total responsabilidad por la conducción de este estudio y por el diseño y la interpretación de los datos. Nosotros escribimos el manuscrito y somos responsables por la decisión acerca del mismo. Cada uno de nosotros cumple la definición de autor como se afirma en el Comité Internacional de Editores de Revistas Médicas (International Committee of Medical Journal Editors, ver www.icmje.org). Nosotros hemos visto y aprobado el manuscrito final. Ni el artículo, ni ninguna parte esencial del mismo, incluido las tablas y las figuras, será publicado o admitido para arbitrar a otra parte antes de aparecer en la Revista.También notificamos haber leído la sección “conflicto de intereses”, y revelaríamos cualquiera que existiera. Dejamos constancia que si nuestro artículo se publicara en la RAC, cederíamos los derechos (copyright) a la Revista.Los documentos publicados en esta revista están bajo la licencia Creative Commons Atribución-NoComercial-Compartir-Igual 2.5 Argentina.
Those signing below certify that we have full responsibility for the conduction of this study and for the design and interpretation of the information. We wrote the manuscript and are responsible for its decision. Each of us fulfills the definition of authorship as stated by the International Committee of Medical Journal Editors ( www.icmje.org). We have signed and approved the final manuscript. Neither the manuscript, nor any essential part thereof, including tables and figures, will be published or accepted for refereeing elsewhere before being published in the Journal. We have also read the "Conflict of Interest" section and would disclose any existing. We state that if our manuscript is published in the RAC, we shall transfer the copyright to the Journal.

Formato

Idioma

eng
spa

Tipo

info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion